Detailing & Refinement
At this stage it’s all about bringing the products to life and embroidering the collection inspiration into them. We're mindful when adding the attention to detail finishing that we’re known for.
“Coastal road trip hues and textures come through in the collection’s relaxed fabrics. Think hazy adobes and natural tans, forest greens and salt water tones.” ~ Katie Hayes, Lead Design
The design team looks at the cut, shape and fit first of all; tweaking and shaping the garment to wear effortlessly from day one. The smallest of changes translate into a big difference in the way a product will look and feel. We never take our legendary regular fit for granted.
Next we’ll look at the hems, cuffs and stitch detailing to bring form to the shape. The way a piece of clothing wears over time has much to do with the stitching and cuffs. We take our time here, considering the life and aesthetic of the product.
“As an independent brand, it’s important for us to build from the bottom up, make sure every detail counts, you know? We never stop learning, taking time to hone the foundations of our craft while drawing on classic tailoring principles.” ~ Sophia Church, Designer
One of the final touches is branding, how and where should the Passenger mark be represented? This season we have a selection of fabric badges, embroidered patches, hem-labels and badges.
Planning the collection launch is always an exciting time. Everything has come together and it’s now that we get to share our work with our community. The team all have their favourites, and finally getting them out there where they belong is a special time.
The marketing department steps up a gear. It's important to make sure that all the details, extra miles and hard work is spoken of and given every chance.
“Once the collection has launched we head out as a team, break bread and open a few cold ones...” ~ Tom Hatcher, Events & Logistics
We get a real buzz out of preparing the full range for the first lookbook photoshoot. It’s the first time the whole range hangs together, side by side. We find a moment to step back and take it all in, as a complete collection and years of work.
Time to call up ambassador and photographer Tim Borrow. We rally the crew, load up the van and hit the road to put the collection through its paces.
“That’s Spring 19 wrapped up, I hope you guys like it. I’m heading north for a few days just me and the van, see you out there.” ~ Richard Sutcliffe, Founder
Why do we do it? We’re always humbled by the response from our community to our efforts. To see a Passenger tee on the back of a friend out there, finding their own path and living a life of meaningful adventure. That brings it right back home for us and makes it all worthwhile.
We like to think that every Passenger product goes on a journey. Where will they end up? Maybe familiar places close to home or adventures beyond the everyday.
With an open road and humbling landscapes stretched out before us, we know this is what it means to travel the road to anywhere.